How to increase Vrbo Bookings?

[Account Closed]

I've read quite a few posts about other hosts receiving the majority of bookings through Vrbo and that is just not the case for me and I'm curious as to why. I started off using Lodgify as a pms system and now I'm using Hostfully. My airbnb and booking.com bookings have always been 90% of my bookings and I've only had maybe 4 Vrbo bookings this year. What am I doing wrong? The listings were imported from my pms system so they weren't manually entered in Vrbo. The units are doing great on Airbnb and Booking.com but I've had no success with Vrbo all around. 

How can I change this? How can I get more bookings with Vrbo?

[Sarah Kensinger]

Many people don't realize this, but your location has a lot to do with what percentage of bookings come from Airbnb and VRBO. Do a quick check on the OTA's and see who holds the most listings for your area, if it's a bit lopsided that would be your answer. 

Also, what is your guest avatar and who would be looking to book your property? The younger generation prefers to spend less for a STR and shop on Airbnb, while the opposite of that tends to gravitate VRBO.

Hopefully that can help you figure out why your bookings are lower on VRBO.