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Most Profitable Pricing Strategy for Christmas/NewYears Week!
What do you all feel like is the most profitable pricing strategy for Dec 24-31st for 3-5 Bedroom Homes? Based on Price and Minimum Stay.
In the previous 2 years, I've just done 5 day minimums and have gotten 5 night stays or a week (10% off). If New Years and Christmas is taken, typically the 1-2 days in between are discounted heavily to get booked in my experience. (I manage in SW FL). I typically get booked far out (3-4 months).
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Quote from @Patrick Tudor:
What do you all feel like is the most profitable pricing strategy for Dec 24-31st for 3-5 Bedroom Homes? Based on Price and Minimum Stay.
In the previous 2 years, I've just done 5 day minimums and have gotten 5 night stays or a week (10% off). If New Years and Christmas is taken, typically the 1-2 days in between are discounted heavily to get booked in my experience. (I manage in SW FL). I typically get booked far out (3-4 months).
I don't allow anyone to book 3-4 day blocks then because it leaves lame duck blocks (FL also). Ideally one guest from 23/24 through the 2nd, but if not then enough cushion to either side to allow for a week's stay both ways (ie 12/20-26, 12/27-1/2). I won't let anyone go 12/24-12/27 for example because it leaves a dead zone in front of it.
- JD Martin
- Podcast Guest on Show #243
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