Stand alone Reservation and CRM software rather than relying on VRBO or Airbnb?

[John Magana]

I have read that some investors are using their own software to capture short term rental reservations as well as the benefit of capturing the clients contact information for marketing offers at a later date. They are doing this to not be at the mercy of Airbnb and the like... Any thoughts on this and can you throw a few software companies my way to take a look at? Thanks everyone.

[Sarah Kensinger]

Don't write off the OTA, especially for new STR!! They are your vehicle for guests learning about you, trusting you, and booking your property. Set up a direct booking site but use it to target repeat guests.