Skip to content
×
Pro Members Get
Full Access!
Get off the sidelines and take action in real estate investing with BiggerPockets Pro. Our comprehensive suite of tools and resources minimize mistakes, support informed decisions, and propel you to success.
Advanced networking features
Market and Deal Finder tools
Property analysis calculators
Landlord Command Center
ANNUAL Save 54%
$32.50 /mo
$390 billed annualy
MONTHLY
$69 /mo
billed monthly
7 day free trial. Cancel anytime
×
Take Your Forum Experience
to the Next Level
Create a free account and join over 3 million investors sharing
their journeys and helping each other succeed.
Use your real name
By signing up, you indicate that you agree to the BiggerPockets Terms & Conditions.
Already a member?  Login here
Short-Term & Vacation Rental Discussions
All Forum Categories
Followed Discussions
Followed Categories
Followed People
Followed Locations
Market News & Data
General Info
Real Estate Strategies
Landlording & Rental Properties
Real Estate Professionals
Financial, Tax, & Legal
Real Estate Classifieds
Reviews & Feedback

Updated almost 2 years ago on . Most recent reply

User Stats

14
Posts
13
Votes
Daniel Bedell
13
Votes |
14
Posts

Marketing a unique Airbnb before it's built

Daniel Bedell
Posted

I am building a luxury STR in the mountains outside of Denver between Nederland and Black Hawk. It's a unique modern designed home build out of shipping containers by a modular builder called Honomobo. It's at a beautiful location on a stocked lake, next to a state park, 15 min from a ski resort, 15 min from casino's an hour from Denver. The build should be completed the beginning of September. Of course as all builds seem to go it's both late and over budget and I am desperate to get it rented ASAP when it's done. I have setup an Instagram a Facebook Page and started writing a humorous blog about the journey on Medium. To be fair I haven't had these things, going for very long, about a month, but I am just not really getting any followers or views beyond family and friends. I've tried promoting my posts with Instagram and Facebook that has done nothing. I've tried to reach out to other unique Airbnb's and see about cross promotion and I got one reply. I've thought about looking into paying travel influencers to market it, I just submitted my blog to BP to see about blogging about the journey here. Of course part of the issue is I really can only promote my personal journey, the concept and the location right now since I don't have a finished product. 

AM I MISSING SOMETHING OBVIOUS THAT I SHOULD BE DOING? Do you have ideas for promoting something that doesn't exist yet to make sure you hit the ground running with the rental? I don't have tons of spare time to try and become some kind of travel influencer so I need to make the most out my time and whatever promotion I am doing. I see a few short term rentals out there, even shipping container ones that have tens or hundreds of thousands of followers and I have no idea how they did that. I've even messaged them, but so far no word back. 

Most Popular Reply

User Stats

1,236
Posts
1,273
Votes
Zach Edelman
  • Lender
  • Austin, TX
1,273
Votes |
1,236
Posts
Zach Edelman
  • Lender
  • Austin, TX
Replied

I definitely would consider a professionally done Tik Tok and Instagram Reel. These two things can go a long way. Reels/Short Videos will also be a lot stronger than photos. 

Loading replies...