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Updated over 1 year ago, 04/15/2023
What metrics/calculations do you use to determine if a market is oversaturated?
I'm a numbers person and want my decisions to be guided by data over anecdotes.
With that said, how do you calculate if a market is oversaturated?
I've seen one interesting approach recently where you can use AirDNA to get the 1-year growth in STR listings and compare that to the 1-year growth in STR revenue. If the amount of listings grew by 25% and the revenue in that market also grew by 25%, then that means supply is meeting demand, which in turn means that market is not oversaturated. However, that is a snapshot of only 1 year. And, it is a "rate of change" type of metric.
I'm wondering if there are other metrics people use to determine market saturation?