STRs - Who Is Target Audience - 5 bed 3 bath Two King Two Queen?

[Account Closed]

I'm furnishing a new STR in North Phoenix (next to Scottsdale) that is a 5 bed 3 bath, large kitchen and connected family room with pool and mountain views.

We will probably have two king beds, two queen beds and a bunk bed/ office room.

I'm trying to figure who my target audience is since there really are only 4 beds and the bunkbed. I know I can advertise two people per bed but that doesn't really tell the tale if it might be two familys for a reunion, business travel, golf buddies (it is near Scottsdale and all the golf courses), TPC, Superbowl travelers or snow birds (it's 70 degrees today). Baseball Spring Training, Barrett/Jackson and other events.

Any thoughts are appreciated.

[Lauren Kormylo]

With a 5 bedroom and those beds, I think your target is extended families, and groups of adults traveling together.  I don't think snow birds in general will be your target, since that's usually just a couple, as will be business and Spring Training guests for the most part.  The car shows and the Super Bowl might have some groups of friends traveling together.