Online ad placement for STR - a thing?

[Ashwin N.]

Hello,

Wife and I bought an STR in Broken Bow, OK recently and hired a property manager. Rentals are starting to pickup and we are excited to see where it goes.

Above and beyond what the property manager does, is there any targeted online advertising that we can do as owners to increase rentals? We would take banner ads or similar with links to property manager website. 

Are folks here familiar with ad agencies that do this on our behalf? Success rates? 

[Collin Hays]

Quote from @Leslie Anne Morris:

They are google search ads. So you pick the demographic and pay per click up to a certain budget. 

If the PM has you on their own website as well as one of the major channels - VRBO, booking.com, or abnb, you won’t move the needle spending extra dollars.  

The PM is using a fire hose; you’d be paying significant additional dollars for a squirt gun.