Best ways to draw more interest in my STR

[Scott Stahr]

Hey BiggerPockets!

Hoping to get some advise on how to draw more interest into my STR near Deep Creek MD. The house is 5 minutes from the lake and last year we had around bookings for around 60% of the year. This year things have slowed down and we're looking for the best ways to capture more interest in the rental. We have already purchased a hot tub and are expecting delivery of it in August.

Since we're not on the lake we're already at a disadvantage so I was hoping the community could provide some of the biggest draws to help boost rentals.