Help me understand AirDNA occupancy rates

[Lee Brookman]

I'm new to real estate investing and considering buying my first STR property. I started by looking at typical vacation destinations (popular beach/mountain towns), but after researching occupancy rates on AirDNA, I was surprised to see that occupancy rates in my hometown area (an ordinary suburb of Dallas) are just as high or higher than those in many major tourist areas. Should I take that data to mean that I could probably do just as well operating an STR here as I could in a vacation hot spot? Am I missing something? Thanks for your thoughts!