Tips/Experiences Using Open Houses to Find Tenants?

Tips/Experiences Using Open Houses to Find Tenants?

Investor · Concord, NH · Member since 2013 · 14 posts · 2 votes

Hi, Everyone,

My niece has a five-unit MF in Portland, Maine. She's also a full-time cardiac nurse who works ungodly hours. To minimize the amount of time she invests making arrangements and then showing a unit to individual potential tenants, when she has a vacancy, she has *one* open house (posts date/time on Craigslist) and is done with it. She says she gets good traffic, which lends the appearance that there is high demand for the unit, generates solid leads and, ultimately, results in good tenants. In the CL post, she includes a description of the unit and encourages visitors to bring the required documentation with them to the open house to expedite their application (pay stubs, copy of license, etc.)

During the open house, she makes herself available to answer questions and reinforces the CL ad in terms of 1) what the rental criteria is to be considered a qualified applicant; 2) that she, all things being equal, rents on a first-come, first-serve basis from among the pool of qualified applicants; and requires a check for the first month's rent plus security deposit at the time of application--most applicants of which complete the application on the spot. Interestingly, she does not charge a fee for the background check. (She, of course, does not deposit the rent/security deposit checks; holds until she has a signed lease and says this weeds a lot of time-wasters out from the get go. Gives applicant option of completing a a pre-stamped envelope so she can return checks by mail easily if they do not get the unit; or she destroys the checks, depending on applicant's preference.)

I'm considering trying this approach but wanted to tap into the hive on a few questions first...

1. Do you use open houses to find tenants?

2. If so, what's been your experience (the good, the bad, the ugly)? If not, why not?

3. If you do use open houses, is it the only way you attract tenants; or do you run open houses in conjunction with other forms of advertising (and what types)?

4. What do you think of the idea of collecting rent and security at time of application? Any potential risk to this?

Thanks everyone!

Nancy

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  • Buena Vista, CO · Member since 2013 · 12 posts · 0 votes
    13y

    Why not go with a management company? Does she really have time to deal with tenants on her own?

    Most charge around 10% + tenant finding fee (couple $100) and it is worth it if you have a day job.

    Sorry if it doesn't really answer the question.

    Quite frankly I never understood the "Open House" concept if used to sell or rent directly. Lot of time wasted for tire kickers and passer by. Having a first contact on the phone then a face to face meeting to see the house is, I think, better.

    It gives you a feel for the people before going through the qualification process. Process that might not be necessary for the "discarded ones" if she asks the right questions (about jobs, partying habits and such)

  • Investor · Concord, NH · Member since 2013 · 14 posts · 2 votes
    13y

    @Charles,

    Good question. I'll ask her. But playing devil's advocate, and knowing her well as I do, I suspect her answer would go something like this:

    • I gross $90k a year salary or about $45/hour.
    • I spend two hours of my time at my convenience on an open house, which equates to $90 of my time--much less than a 10% property management plus $200 finder's fee.
    • My application screens for tenant criteria (job, lifestyle, etc.), which saves me time lost in telephone screening (to say nothing of telephone tag).
    • Other than the time at the open house, I have zero time investment arranging and giving showings.
    • By the end of the open house, I have a handful of qualified applicants, allowing me to prioritize and leverage the resources (my time and money) I invest in further screening (background and reference checks, "getting to know you/size you up" conversations, etc.).
    • The open houses have always yielded and continue to yield solid, stable, long-term tenants.

    I do agree with you 100% though that there are parts of the process where there is no substitute for the human interaction a one-on-one provides.

  • Investor · Milford, CT · Member since 2012 · 592 posts · 285 votes
    13y

    I have a vacancy coming up soon and was going to try the open house concept. Usually I just advertise in FB, Friends, & Craigslist and when they call I prescreen them on the phone before I schedule a showing. I too lay it all out as far as criteria is concerned and this does take care of alot of tire kickers.

  • Investor · Concord, NH · Member since 2013 · 14 posts · 2 votes
    13y

    @George,

    Couple of questions if you have the time and are so inclined.

    Why are you considering an open house vs. your usual methods?

    How many people do you typically pre-screen by phone per vacancy?

    How much time do you estimate you spend (total per vacancy, not per contact) pre-screening and showing a unit/property before you have a signed lease in hand?

    If you do use an open house, please post afterward. I'd love to hear your thoughts on whether it was worth it. I'll do likewise if I do an open house.

  • Portland, ME · Member since 2012 · 616 posts · 550 votes
    13y

    I think open houses work where there's a strong rental market. Back in the late 90's there was a rental shortage in California and my husband and I found an apartment via open house. Now we own apartments in Auburn, Maine, where the market is not nearly as strong as in Portland. However, from one Craigslist ad I had so many inquiries that I let them all know I'd have a Saturday open house. They must not have liked the idea of competition, because nobody showed up!

  • Real Estate Investor · Audubon, PA · Member since 2009 · 13k+ posts · 8k+ votes
    13y

    Nothing wrong with open house showings, so long as you have some help; some of the lookers might do some things you wouldn't have expected.

    But taking checks without having checked out the applicant's background - that's just like taking a bad check. You just don't know them yet ... once you have deposit and first month's rent in guaranteed funds (like cash), then accepting checks for subsequent rent is reasonable.

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