Generating buzz for an area/accelerating area improvement

[Benjamin Sussman]

I truly believe in an area in Chicago's south side, Back of the Yards. The area is having a slew of nice bars, coffee shops, and restaurants that are opening in the area. 

I currently own 9 units in this area. I am trying to think of creative marketing ideas for creating buzz around the area to drive more consumers and high quality home owners and tenants to the area. 

I pitched articles to Eater Chicago and TimeOut magazine to highlight the area. Would love to hear any other ideas that you all have to generate buzz in a neighborhood/area.