only received two phone calls after posting rental ads

[Frank Jiang]

Maybe I am inexperienced since this is my first time try to lease my house. Or maybe it's only the second day I posted the ads. But I only received two inqueries regarding the new posts. My questions are

Am I listing the price too high? It's about the average of the $/sqft of the houses on the market for rent.

Should I try more websites? I posted on craigslist, zillow and trulia so far.

How many inqueries you get so that you know it's priced right?
School starts in August, and the inventory on the market is low, I thought there should be many people looking right now.

[Tom Goans]

Frank Jiang,

Marketing

If you want to catch a fish, you must think like a fish. Thoroughly understanding the target market is critical.

- Who is the target market?

- What are they willing to pay?

- What are they capable of paying?

- Is your property considered a value?

- Are you marketing to the target market in a way that will reach them and communicate with them? Focus your marketing to reach the target market.

- Are you speaking to their needs and desires?

- Do you list the features and amenities that are most appealing to the target market in your marketing material?

- Is dealing with you easy and fast?

- Do most of the target market own pets, but your property is a pet-free rental?

- Do most of the target market smoke, however there is not smoking allowed in your property?

Walk in the shoes of the target market. Then you can enhance your methods for better results.