How do reviews influence the choice?

[Reece Register]

Whether its a new car, a vacuum cleaner, real estate agent, or property manager... Reviews play a huge role in how we shop in todays online driven world. From a consumer standpoint how much of an influence does a review or number of reviews play in your decision? Is the Dyson worth it or will a Shark work exactly the same? Is it about the upfront price or the long term service and longevity of the product?