Listing Property Prior to Completed Construction

[Alex Ferraro]

I’m finishing up a gut rehab on the Northside of Chicago in the next few weeks, and am wondering whether it makes sense to market my rental unit prior to the construction being 100% completed and professional pictures being taken.

For those of you who do a lot of BRRRRs, do you list your rentals before the rehab is completed? If so, how far in advance do you list it? And do you include in-progress pictures in your listing, or do you just list it as “construction in progress”?

Thanks!

Alex