Listing Property Prior to Completed Construction

[Alex Ferraro]

I’m finishing up a gut rehab on the Northside of Chicago in the next few weeks, and am wondering whether it makes sense to market my rental unit prior to the construction being 100% completed and professional pictures being taken.

For those of you who do a lot of BRRRRs, do you list your rentals before the rehab is completed? If so, how far in advance do you list it? And do you include in-progress pictures in your listing, or do you just list it as “construction in progress”?

Thanks!

Alex

[Alex Ferraro]

@Nathan Gesner - That's useful to know. The interior is nearly completed, but there are a lot of touch ups and landscaping that needs to be done on the exterior. We also need to install blinds (which I don't think people would miss). It would probably be about 14 days out from being completely finished. I don't really want to take professional pictures until all those touchups are completed.

@Darius Ogloza - Makes sense. I think the market isn't crazy hot or anything from what I've seen. 

I guess the only thing that could go wrong is that people see it once and ignore it because it has no pictures, and then pass on it at a later point because they already decided they didn't want it (leading to many days on market). Or, they walk through and can't see the end-product and don't come back.