How to Effectively Market New Rentals

[Michael G.]

Hello folks.

Recently completed a large purchase and rehab of an three unit building in a downtown area. The units were nicely renovated and are brand new top to bottom. This building is located in a city area with plenty of attractions such as universities (x3), state offices, corporate offices, retail business, restaurants, bars, etc...

We are interested in marketing the rentals towards university professionals (i.e. professors) due to the presumed ease of management it will represent for us (low turnover, moderate-high salaries, presumed care of property, etc...)

My question to you: How do I effectively market these units to the university professionals I am seeking to attract? For those of you wondering, the COVID-19 health crisis has slowed down the process as we haven't had too many inquiries thus far.