Marketing to Non-Travel Nurses?

[Josh L.]

How do you market to non-travel nurses?

My place is quiet, safe 10 minute walk to the hospital that seems like it would be ideal for nurses. With this recession, nurses don't seem like they'd need to worry about getting laid off.

And, I know a lot of landlords have found success with this niche of renting to travel nurses, but my place is unfurnished and a 2 bedroom so I don't think it will work for the travel nurses.

And, is there a certain time of the year that hospitals need nurses? There's no point in trying to market to those nurses if they're not moving at that time of the year. 

All I can think of is mentioning the name of the Hospital in my craigslist ad, but I was wondering what the landlords do to market to travel nurses and if I could apply that to marketing to non-travel nurses. 

[Cassi Justiz]

Hospitals always need nurses. You also have a ton of ancillary staff that are associated with hospitals as well. Unless you have a teaching hospital with a residency program or a nursing internship program, there usually isn't a huge influx of staff at one specific time of the year. 

I have a nicer rental close to an air force base that is also assigned to fantastic schools. I knew I wanted to rent to someone that was associated with the air force base that also cared about schools.  So the first thing that I put in ALL of my marketing was the distance to both the schools and the air force base. "This fully remodeled 3 bedroom town home is less than 10 minutes from the Tinker AFB main gates and is assigned to award winning ___ schools." I also included a picture of the AFB and the schools in my listing pics with descriptions of how close they were.

If I were you, I would start your add with something similar. "This beautiful x bedroom, home is located in the established x neighborhood. Located a short 10 minute walk from ___ hospital, this would be an ideal home for healthcare workers looking to reduce their commute time. "

Also, in my area, FB marketplace and Zillow (and associated sites) are my best source of leads. I really get anything but spam from craigslist. I would dig through fb for any of your local buy/sale/rent, garage sale groups, etc. Some hospitals will have employee fb groups too, so you may try searching there as well.