Housing Provider vs Landlord is it time to change the vocab?

[Matt R.]

Hope all is well with everyone during this latest challenge.

I was thinking is it time to change the vocabulary and create an improved public face for landlords by changing the term itself. Landlord always sounded a bit medieval themed. I recently heard this new phrase "housing provider" which seems better suited for public / media consumption vs landlord or investor. 

My thinking was the media likes to paint us vs them for views and this revised vocab softens up that perceived beef. Maybe this clearer (PC) description helps with publically aligning renters and LLs as two parts of a whole versus the almost always portrayed antagonistic relationship. 

What do you think? Do you want to identify as landlord, investor, housing provider /residential provider? Or is this just trivial pc run amok.

Good luck HPs !