How much to charge for rent?

[James Teutschmann]

In the range of your market rent, where do you like to fall? In my experience in real estate, I enjoy falling anywhere from the middle to even the low end of what our market/area will allow. I prefer picking from many potential tenants. If a great tenant knows they are getting a good deal they will likely stay longer and take better care of the property. Even thought you will "make less" each month, I imagine the savings of cap ex and maintenance for the lifetime of the tenant as well as the lower turnover rate is much more worth it. Maybe this doesn't matter as much in areas of extremely high demand.. Thoughts?