Marketing on Facebook Marketplace - Any Tips?

[Jared Whitinger]

Hello everyone! Got a quick question and greatly appreciate anyone who gives some feedback.

I currently work as a Leasing agent at a college complex in NE, Iowa. I started back in May and the property manager didn’t have anything on Facebook Marketplace for the apartments. So I got in some Facebook groups around the area and posted our available apartments on there.

I get a ton of people messaging me about being interested but then I can’t ever get them to come for a tour. Have only signed a few leases through here and it’s free so feel like I shouldn’t abandon it.

A little background on the market: Main college next to has enrollment is 700+ kids down from last year so there are a ton of openings in the area. If the trend continues this way it will be hard to lease up units. The time to get these apartments leased up is now until spring.

Any suggestions that some of you have seen work on Facebook Marketplace?

Thanks!

[Brian Garlington]

I have found that when I advertise on FB for rentals I get a TON of inquiries........from very flaky people that don't read the ad.   You can also advertise on Zillow, which will also put it on Trulia and Hotpads....MOST of them won't read the ad either, but they are "less" flaky.  You can also advertise on CraigsList for free and I have found the inquiries from there to be less flaky.