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best ways to advertise your property
Hey guys! What's the best way to advertise your property? Some property mng companies claim craigslsit, others claim MLS... What's your experience with how the place got rented?
thx!
WE use VFLyer.com to develop the Ad Content, and blast it out to Rentals.com plus Hotpads.com, Zillow.com, Trulia.com and others but Our current trend for Ringing The Phone on SFH's DENVER AREA:
Rents above $1500/mo RENTALS.com,below $1500 CRAIGSLIST
Edward Hooks; thanks, Edward!!!
The MLS was praised by Re/Max PM I was considering to hire, but our property is only 745$/month. The other PM was claiming "there's no reason we can't get it rented within 30 days using craigslsit. If we can't do it within 30 days, we will advertise on MLS".
But it makes sense what you are saying. Thanks!!!
I have developed an orchestrated method that has worked every time for me.
I have my business website URL that I post all the features, qualifications,lots of pictures, and contact information on. I have also included a sketch of the floorplan and room sizes. I also include a YouTube video of the interior and exterior.
I have a CL ad with the same exact info and a link to my business website. I can track hits to my website so I can experiment with keywords that will lead to more web traffic.
I have a "For Rent" sign in front yard with info box. The fliers in the box have the same exact info and a QR code linked to the YouTube video. I also tape a flier to the front window in case someone takes all the fliers.
I have my phone message match the features, qualifications, and info exactly as the other ads.
This consistent information across all mediums has led to having to speak to only prequalified applicants and reduces wasted time. The only cost incurred is having my business website which is only one of many that I have. $10/month for all of them.
Works for me. Your mileage may vary. Good luck.
Craigslist should get you good traffic, but make sure you refresh the ad during busy times, morning and after work. Also put together a decent ad on there. Not just one or two lines. You want series renters to take your ad series, so make it worth there while by giving a decent idea plus lots of pics! Good Luck
I should NOTE, that I am not disrespecting the MLS, per se, but MetroLIST in Denver DOES NOT SUPPORT RENTALS - Do a Realtor.com search for Rentals in Denver and you get Zipppppoooo.
Like Greg we have a MAIN Site at ineedthishome.com where we do Youtube videos from up to 200 photos AND we maintain move properties from Featured (available) to Currently Unavailable with Lease Rate and Expected back to market date.
We capture quite a few tenant prospects that like us at showings of properties that are not exactly right - and frequently have a list of folks in mind when we are interviewing New Landlords.
As you may recall from the Awesome Conference Marketing Panel, We Lease and Manage Great Homes and are creating Raving Fans on both sides of the Leasing Table.
I'd say as long as you don't have an own website craigslist should be the way to go.
Originally posted by Mike Jakobczak:
Not sure Time Matters that much, but you do want to refresh the ad within the Craigslist Posting limits so Browsers are not diving too deep to find you.
My last post to craigslist on Thursday at 10:35pm had a great contact by 11:36, but as Mike says content is king.
I agree!
I need to add that, from what I have learned, the quality of traffic from CL will vary with each market. My friends from the Phoenix area are not too keen on CL. I am in the DFW area and it's done alright by me.
Depends on your area. My most recent rental was in a small town and I had very few leads from CL, much more interest from the sign in the yard. Post it everywhere you can for free to get as much traffic as you can. I also suggest having your own website, you can add floorplans, more pictures, videos, and anything else you want. Higher end rentals might lend to using the MLS, but again, it will depend on your market.