Is it ethical to encourage tenants to get pay day loans

[Al Williamson]

Did anyone catch the AAOA post about a Utah Apartment Assoc. teaming up with a payday loan comapny to help tenants pay rent? Really, does anything go or is this over the line? Here's the link:
http://www.american-apartment-owners-association.org/blog/2012/03/12/landlords-partner-with-payday-loan-service-to-improve-rent-collection/

[Al Williamson]

The post seemed to apply the landlord would be a referral fee. If that's the case, the deal is too smelly for me. I can't put my finger on it - just think it stinks - it's like a sharecropping manuver.