Creating the Best Pricing Point

[Britney Boyde]

Hello-

I recently put a newly purchased property up for rent and since the initial post the estimated rent for the area has increased by $100 (which is pretty substantial in this area). The home is listed with a potential lease start date of 4/1/2019 and I don't currently have a tenant occupying. Is it acceptable to increase the listing price even though I've previously communicated the lower price to potential tenants? 

Also, what is the best approach/response to an applicant to whom I've decided not to lease the property?

Any suggestions/advice/insight is greatly appreciated!