Advice on rental ROI calculations

[Bobby Walters]

Hello everyone - I'm new to the board and also new to real estate investing. I have 1 current rental property and am seeking a second. What I'm looking to learn from some of you experts is, what calculations/measures should I use to calculate ROI on potential rental investments? I'm looking beyond simple cash flow and want to be able to compare the ROI on investments of different price points in order to determine which ones will yield the better return.

I am familiar with Cap Rates, Cash on Cash return, etc. but don't really know what are the good returns to be at with those calculations. i.e. - what I should be satisfied achieving.

Thank you in advance for your input!

[Bryan Hancock]

There is a lengthy (and heated) discussion of this here:

ROI vs. ROE vs. Cash-On-Cash

I look to try to get 20% ROE from my rentals over the "long haul." We don't intend to sell our portfolio so this impacts our purchasing decisions a lot.