how to attract good tenants?

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I'm new to landlording and am curious to know how experienced landlords in my area attract quality tenants.  Specifically, I'm in the south bay area of CA (sunnyvale, mountain view, Santa Clara).  As one might imagine, there are a lot of millennial techie types in the area.  What would be the best strategy(ies) to attract this demographic? I know there are quality tenants in other demographics, but this is the dominant renting demographic in my area and I'd like to make my advertising efforts as effective and efficient as possible.  Do Facebook ads work?  Rent.com? hotpads.com? Other ideas?

Thank you!