how to attract good tenants?

[Account Closed]

I'm new to landlording and am curious to know how experienced landlords in my area attract quality tenants.  Specifically, I'm in the south bay area of CA (sunnyvale, mountain view, Santa Clara).  As one might imagine, there are a lot of millennial techie types in the area.  What would be the best strategy(ies) to attract this demographic? I know there are quality tenants in other demographics, but this is the dominant renting demographic in my area and I'd like to make my advertising efforts as effective and efficient as possible.  Do Facebook ads work?  Rent.com? hotpads.com? Other ideas?

Thank you!

[Leo Kotschenreuther]

I don't have any properties in the area but I'm one of the millennial techie types in the area who also is a renter. For me personally, I want my interaction with the landlord to be as simple as possible. This includes being able to pay rent electronically and to be able to communicate with the landlord via email or text. So far I found all the places I lived in here via Craigslist. Otherwise you could also try to find some facebook groups that are for people who are looking for or offering housing. Never heard of rent.com or hotpads.com

Another idea that I have, many people are just looking to rent a room rather than a full house or apartment. You should consider to rent by the room and not by the unit. It might be worth the extra effort.