Currently at 26% Vacancy -- Best Way to Rent Out?

[Evan K.]

I was recently brought in to fix a vacancy issue involving a 74 unit multifamily apartment complex. 19 are currently vacant, which is a 26% vacancy rate. I'm in a market and a price point where this level of vacancy shouldn't be happening.

For configurations, we have 2BR/1BA and 1BR/1BA vacant. We have newly renovated and non-renovated apartments, which will command different rents.

What's the best way to rent this quantity of apartments out? I'm thinking about the below 4 postings on all the free sites such as Craigslist, but wanted BP's take on how to approach this situation. This tenant base is workforce housing so not sure if there are less-technological ways of marketing this also.

-2BR/1BA renovated

-2BR/1BA non-renovated

-1BR/1BA renovated

-1BR/1BA non-renovated

How would you guys handle this quantity of vacancies?