What Info do You Capture in CRM for Lead Generation

[Justin M Christian]

I'm in the process of planning out the build for a property management lead generation CRM and want to get a general idea about how different investors setup the lead generation flows and what information you consider important to help you convert a new lead into a paying resident. 

Here's what I'm looking for:

1. What steps do new leads go through in your pipeline to become a resident? (first contact, booking tour, deposit, etc)
2. What data do you capture & what data would you like to capture in an ideal world?
3. What platforms do you currently use to manage your lead gen. and what challenges do you have with your current system?

Any info you can help me with is much appreciated. Thanks!