Facebook marketing vacant units??

[Ryan Kirk]

Has anyone used Facebook ads to fill a vacancy? I'm not into student rentals, or high-end professionals...my homes are average 3-bed places that appeal to a very wide market. Targeting is pretty difficult...it seems you can only filter by geography. Anyone have any tips? Or experience with whether it's worthwhile? Thanks!

[Kristen Rosaio]

Hi @Ryan Kirk. You may already be doing this, but I would suggest that you exclude homeowners. You can specifically target renters as well. I recommend that you profile your most likely renter to the best of your ability. You can use income brackets, age range, married vs. single, family makeup (do they have young kids or would they be older?) You can also add likely to move. These are just some starting points, but if you can picture the most likely person to rent - or your ideal person, use that to target. When you're working on your targeted audience, use Facebook's "browse" option to see what suggestions they have. You can also use audience insights if you want to really dig into the background of your targeted audience profile.