How To Advertise Month to Month Lease

[Art Maydan]

So I'm convinced that MTM leases are superior for the landlord, but how do you go about advertising these? People still seem to be most comfortable with 1-year leases. Would you say, "Month to Month with possibility of 1-year"? Or maybe "Month-to-Month with longer term renters preferred"? And if you go with a 1-year lease, do you ask for more rent?

Also, when listing on Zillow, which category do you use on the "Lease Duration" drop-down? The closest thing is "1 Month" which isn't the same as MTM. 

Thank you,

Art