How to Get More People to Complete Application

[Austin Hughes]

I've been getting GREAT results from my property marketing lately, but one thing that's been weird is the people who ask us to email them an application are typically not filling it out.

We do tell them it's $35 for the app, and tell them where it's coming from. Most of these people are requesting the application themselves, but some we ask if they'd like one.

Maybe 1 in 8 applications get filled out. I don't think that's a great ratio for people who request them. We do have follow up tasks automatically set 1 day out to see if they did the application and if not, contact them. But besides that, I'm stumped?

What can I do to get more people to take the next step and complete their application?