Advertise in major newspaper?

[Bienes Raices]

I have the ad in Craigslist now, and a sign in the yard. I don't know if that's enough? It's only been advertised for one day so far, but the one call I received was from a flake.

The Orlando Sentinel charges $40/week with a four week minimum. Kind of expensive. I don't know if it's worth it, or if there's something else I could/should be doing instead of the newspaper. I definitely want to get it rented by March 1, preferably sooner.