How to rent to students without violating Fair Housing laws?

[Jim Young]

Hi All,

I'd like to hear your thoughts on marketing and renting a townhouse to college students.  On one hand I want to target my advertising, lease, tenant acceptance criteria, policies etc. to students and their parents.  After all, what is good marketing, what is product positioning if not "discrimination"?  On the other hand I don't want to do anything illegal or unethical.  Those of you that rent to students, how do you approach that issue?  Thanks for your advice!

Jim