80/20 rule practical application for landlords

[Joe Kim]

I just listened to the BP podcast with Perry Marshall and now listening to the audiobook 80/20 sales and marketing.

I have two high end properties in A/B+ type properties at high rent prices of $2200/month and $2500/month.  

I"m still trying to figure out how to practically apply the 80/20 rule of marketing to target my two rentals to the BEST tenants possible?

Any ideas?  Anyone put 80/20 principle to action in renting their investment properties?

99% of agents/PMs just list on MLS, zillow, trulia, craigslist and just sit back and wait.

I just bought the book for $13.20 on amazon and then cancelled immediately because it's a lot cheaper on Perry Marshall's website.   I have the audiobook but now I want the paper copy as well.  it's THAT GOOD.

FYI, pay only 1 cent for Perry Marshalls book + shipping ($6.99) but that's about half price to Amazon.com $13.20

https://www.perrymarshall.com/8020-book/