Do you reward your Residents at their lease anniversary if so how

[Scott F.]

Do you reward your Residents at their lease anniversary, if so how?

One of our policies is to reward a resident at their lease anniversary with a gift card to a very large national retail store in our market. The longer the resident stays, the larger the gift card becomes.

Initial lease $0.00

2nd year $25.00

3rd year $50.00

4th year $75.00

5th year $100.00 and so on.

No one has not ever liked this or expected it. 

I actually had one guy in a group of (party style) student housing had tears in his eyes on year four!

He’s going to sign year #6 with me in a couple of months, Cha-Ching!