SFH rental; Milw WI; TONS of interest - No applications??

[Kelly G.]

I am at a complete loss! My SFH (3/1.5, 2car garage, fenced)has been for rent on Zillow/hotpads/trulia for > 1 month. asking very reasonable rent (below other similar properties now). I have had >100 inquiries and conducted probably > 40 showings and Everyone has taken an application.  I've had TONS of interest - eager prospective applicants asking about putting in a garden, or swingsets for the kids, I've met their dogs 'cuz they were so excited to find a nice house that allows pets . . and on and on and on.  And I have received only 3 completed applications in return!  (2 just in the last couple days but not stellar applicants).  I had a couple this weekend sooooo excited about the house - it's < 1 mile from their employer; they were asking about all kinds of 'mods' and my flexibility and what good tenants they are and on and on . . . . and no application. 

Now . . the house is 'vacant' except for me - camped out in the living room (bed on floor, small table and lamp) while I complete some upgrades and find a tenant.  The house is always 'tidy' when I do showings.  And I go through the gamut of current and future upgrades/maintenance: tiling the kitchen floor (in progress), new windows come spring/summer, new blinds and curtains, and the few 'fix-it' things that need attending to.  

My previous PMs never had a vacancy!  (They never did CL and neither do I)

What Am I Doing Wrong?????

Kelly