Facebook Group Page for Each MFR

[Zach F.]

Hey guys, want to do some brainstorming on this idea. I am thinking about creating a Facebook Group/Page for each MFR we own/manage. What I envision is inviting each resident to the page/group for each separate MFR and using it to post helpful things for the residents. I think it will also help give the sense of community and promote less turnover.

What are your thoughts on this?  Pros?  Cons?

[Brian Volland]

I think it will depend a lot on how happy your tenants are overall. What you envision is a helpful thing built on community and kindness, but trust me went I say that a platform like this can be turned to hate very quickly. I'm speaking from experience on this one. 

If you've got happy tenants who you don't get into disputes with and you are SURE that they aren't holding a grudge or dislike anything about the property, then go for it. All it takes is one person venting about not having a smart-linked digital refrigerator to go from helpful comments to residents trash talking the property and/or each other. 

Maybe if you did a closed group that you admin so that you can verify tenants with FB names so that you can address any issues brought up, but otherwise I'd say its a recipe for disaster either now in or in the future.