Is there a property management book on choosing the best customer

[Thomas Clark]

If my strategy is to buy a fourplex with the buy and hold approach, choosing a customer demographic that aligns with my strategy is the next step. Let say I’m young and dumb and think it would be cool to target college students for my owner occupied duplex. Is there a book (or recommendations) that detail how to analyze your target customer demographic? A book that teaches you how to analyze the population of your target demographic in your city (is there enough of your chose demographic in your city that rents), and help you think of ways to improve your property to target this demographic?

I guess in sum are there any good real estate/ property management market research books?