Using Zillow to advertise rental vs PM web site

[Don Jackson]

My PM advertised my Charlotte rental on their website (www.trlawing.com). It comes complete with pictures and description. Looks great.

Should they be advertising on Zillow as well? It's free and seems to have a large reach. Is there a down side to advertising on Zillow? Should I add it to Zillow myself even though the PM will be doing all the work once someone makes an inquiry?

[Michael Bowman]

Property management companies that don't utilize the basic internet resources at our fingertips are lazy at best and negligent at worst. Yes, they should be advertising on Zillow, Trulia, realtor.com, Craigslist, yard signage, and their own website. This is the 21st century and those websites are where prospective tenants are going to be looking for homes.