Rental Area Analysis Question

[Chris Bardin]

I'm researching neighborhoods for rental investment and came across a zip code that appears very promising except the renters percent is quite low (12%) compared to surrounding areas. Numbers I compiled are below..... -Population Growth- Ranked in the top 25 fastest growing cities in GA -Low Crime -Good School System -Median Household Income- 65k -Close to Major Highway -Strip malls going up in close proximity -Not a high # of rentals advertised on Zillow comparative to surrounding areas How much should I be concerned with low rental % when several other factors look great?