For Michigan landlords: Properties in Madison Heights

[Mark Forest]

I have been decreasing the rental price of my 2 bed home in Madison Heights for several weeks.  I also see the same other Mad Hts houses on Zillow that are not yet rented. Some of these houses are better than mine, and some not. Is there something wrong with this market?  My houses to the south in Hazel Park go fairly fast.  Here is my ad.  Yes I know the house is not "updated" to granite counter tops and such, but I can't see putting money into this house if it is just ignored.

https://detroit.craigslist.org/okl/apa/5221107911.html

[Eric La Pratt]

I agree with my predecessors here. I would add that the photos are not warm, inviting or homey. They are dingy and dark. This is a problem with many rental ads, not just yours. Then again, I spent many years photographing the worlds top hotels for their sales and advertising campaigns. This is not a multi-million dollar property but paying a little more attention to how your images "feel" and what they convey would make a big difference. There is a lot to be said for the nuts and bolts of what you offer but, remember, a home is usually an emotional experience. Your marketing should lend itself to that experience.