Rental not renting

[Jon Adams]

I have had my duplex listed for about a month with little interest.  I looked at RentOmeter and I think i am right in the middle with the price.  I don't understand it; everyone is telling me it is the cold/snowy weather.  Here is my craigslist ad; please give me your thoughts.

http://pittsburgh.craigslist.org/apa/4912027290.html

Thanks

Jon

[Mitch Messer]

@Jon Adams  First, I would put a phone number in the ad, using a Google Voice number pointing to voicemail. Some folks are fine with email, but I've found that many serious tenants want/need to talk to someone.

Also, I'd soften the tone. While you are wise to do both credit and background checks (as do we), there's no real reason to put it in the ad. The ad is the pitch, the seduction. Let's hear more about the "gorgeous flooring" or "oversized windows" or anything that places the reader directly in the home. Once they call, then you can lay down the law.

Lastly, I agree with @Elizabeth Colegrove that you should re-check your rental comps to make sure $650 is truly the market rate.

Best of luck! (I've been there and I know it ain't fun...)