How to Provide Benefit To Absentee Owners? [Property Management Marketing]

[Eric O'Brian]

Hello Fellow BP-ers,

In preparation for a mail marketing campaign to absentee owners that will include a free service to email a picture of their rental property(ies) each year for free to absentee owners, I have been trying to come up with material for a monthly email newsletter to send to those owners that opt-in to it.

I want to provide benefit to owners when it comes to information on managing their tenants, how to maintain a property that will yield the highest rent, how to find a good property manager, etc...

My question to all the landlords and absentee owners out there is:

What sort of topics would you find most beneficial to help you maximize your rental income / minimize headache? 

Any suggestions on what information would be useful to absentee owners / landlords?

Many thanks for your help,

Eric