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Updated over 10 years ago on . Most recent reply

How Quick do you price drop your rental listings?
I list my properties in MLS and also do rental open houses 2x/week. I have a newer rental property that I rented out for the first time last year, in July, got it rented in 2 weeks for $1600. This year, listed it August 1st for $1650 after looking at comps, got only 1 app from someone that didn't work out, so 11 days in on August 11th dropped the price to $1599, got WAY more MLS showings (24 in total scheduled which probably means 12 actual showings), 2 paid for applications we had to deny, 2 applications that have yet to have an app fee paid, one of which I am not crazy about because they just want to rent for a year and then buy a house, the other is a long term renter who's agent says he is notoriously hard to get a hold of so I doubt I will get the app fee soon from him. No more agent showings scheduled. Just dropped the price today,9 days since the last drop, to $1575. Losing a month rent is a bigger hit than losing $25-$100/mo less over a year. Since I'm in Chicago, I am nervous about getting more into the slower rental season. So far we've always gotten a ton of foot traffic during the open houses. I have checked Zillow, Trulia, Craiglist, MLS...inventory of 3 bedroom rentals appears low. Ours is in tiptop shape too, some people say it's like brand new since we just repainted and recarpeted.
Most Popular Reply

I've also listed properties at $5 or so below the next big price point - like $995 instead of $1000.
I will drop the price in the first few days if there are no calls/email at all. Once the calls start regularly, I know I'm at the right price. If I get a strong candidate, and they ask for a reduction, I may go down $25 or so; $50 if it's a harder area to find good tenants.
The PITA factor can't be ignored. If they have a list of issues when they first see the place, it won't get any better once they move in.