renting to seniors--ideas?

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Any ideas on how to capitalize on the coming wave of retirees in need of affordable housing?

As far as renting to seniors goes, is there a way to rent to them exclusively, either SFH or multi-family? I would assume the fair housing laws would get in the way. I know there are some government programs out there. I am trying to find my niche, and I like the idea of seniors not tearing the place up and the low turnover.