Landlording Leads/Property Management

[Nadir M.]

Hello BP community, 

I'm currently in the process of starting a Property Management Company and looking for the best way to increase my leads/clients. 

Besides word-of-mouth, what are some of the best strategies that have worked for those who have scaled their business. 

I know BP just came out with their new platform that allows you to buy leads but my area has been sold out. I also use All Property Management but have yet to have too much luck. 

Any help would be greatly appreciated

Thank you, 

[Nathan Gesner]

Quote from @Nadir M.:

Buying leads is often a fool's errand. The easy path rarely produces a good return.

It's hard to build the business when you are just starting out. How will you differentiate yourself from the competition when you have little/no experience?

I recommend building your elevator pitch (30 seconds or less), your uber presentation (five minutes), and your listing presentation (up to 30 minutes with supporting materials). You have to be prepared to sell yourself quickly or in detail. The more detailed presentations include the ability to answer questions off the cuff like a professional. Things like:

1. How do you handle evictions?

2. What does the law say about emotional support animals?

3. Tell me why you're charging X when the other company charges Y?

I also recommend building some simple marketing materials. Call around to all the real estate offices that do not provide management services. Ask if you can give a 5-minute pitch during their next sales meeting to explain what you do and why they should refer people to you. Leave some materials for their agents to keep on hand. Offer a referral fee. Offer to send the client back to them if the client decides to sell.