Thoughs on transitioning tenants to electric heating

[Vincent Drago]

I am a HVAC technician in new york, and recently came across the NYSERDA clean heat program incentivizing the installation of electric heat pumps. Its a really good program for people looking to install heat pumps in their homes and rentals. For multifamily buildings the incentives can go as high as $350,000.00.

I’ve already done a few projects and I would love to shift my focus to these types of government subsidized installations.The problem I’m seing is that since units run on electricity, the tennants will be responsible for their own heating costs. This sounds like a huge win as a landlord but how do you transition the units to this without seeming like you're trying to pull one over on the tenants? Has any one made this transition and offered a short or long term rent reduction?