Urgent help promoting property as a Business Manager

[Kiana Kelly]

What's up rockstars! Millennial leasing agent here and I’ve been managing my properties social media for 3 years now. No one else in my office wants to do the marketing, but it's my job as the Business Manager to drive leads to our community! I have been presented with a couple of marketing offers and I need help deciding which one to go with. There is a gal who came by she said she can do social media marketing on a monthly retainer for 5k/mo. The radio station said they can do ads and list us on their socials starting at $450 per spot but it's for 1 ad. . then there is are listing platforms but thats like $399/mo. I've never spent company dollar on something like this, I can tell the team likes my marketing so far I don't want to let them down, and I want to sell the last of our units. I could use all the advise

[Sequaisa Mcphearson]

As a property manager and also someone who works with renters looking for housing, I have never really found a property through radio. Social Media is great but again just not where most people look for rentals, I don't think you'll see a return on investment for 5k monthly. 

If you're already uploading to Zillow, Apartments.com, and Craigslist, I think that's where you will see the most traffic and those are also the least expensive options. Facebook marketplace as well.