Investing in Bad (D+) Neighborhoods?

[Brian Caulfield]

I have a deal where the numbers are good (11-12% cash on cash) but it is in a rough neighborhood of Philly. I am confident in my screening abilities, but still concerned about the tenants and neighborhoods of this area. Does anyone have advice for investing in rough areas? Should I stay away?

To add, I have been looking all year for properties in better neighborhoods, but with the rates and prices, the numbers don't work in my area.