Starting a Property Management Company

[Brandon Spurlock]

Looking for resources that might detail how to start and run a PM company, and how to know if it's a worthwhile venture. 

I'm a full-time realtor and investor, and serve a lot of investors in the Richmond, VA area. My team gets asked all the time for the "best PM company in town." The problem is: no one ever seems to love their PM company, it seems like a dirty and thankless industry. Is the juice worth the squeeze from a business perspective? We're wondering what it might look like to be an unreasonably good property management company. How might we do things differently, change the tune around PM companies?

What are the best books, podcasts, or people to talk to to learn more?