Increasing rent of nice tenants

[Ben Lin]

Hello BP community,

As I have good working relationships with most of my tenants, how do I increase their rents without them thinking I am a greedy landlord? On one hand I feel kind of bad raising rents but on the other hand my rents have not kept up with the current market rent. I would not care if I don't have good relationships with my tenants. Most of the time I try landlord-ing with love and care, but it has gotten me kind of soft. The difficult part is my tenants are nice, decent people and have been great so far. I know I am running a business, so maybe there is no other way around this?

Any advice?